Business Tip – Magazines
Writing and illustrating a magazine article, or just illustrating one, is a great way to have a lot of people see your work. And being associated with the magazine adds legitimacy to you and your...
View ArticleBusiness Tip – Minibuk
As I said recently, books are a great marketing tool. But what if you don’t have enough material to fill a book? Simple, write a Minibuk. These are 3.5″ x 5″ books that are between 8 and 88 pages in...
View ArticleBusiness Tip – Magalog
Magalogs are part magazine and part catalog, and offer a great way to promote a product or service. They’re filled with lots of pictures and articles, so you can really go in-depth and educate your...
View ArticleBusiness Tip – Photography Contest
Don’t have photos to promote your business? Let others supply them through a photography contest. Make it clear that the photographers keep the copyright, and that the photos will only be used to...
View ArticleBusiness Tip – Car Wrap
Car wraps are a great way to use photographs to promote your business. Cover your car with a unique design and you’ll promote your business everywhere the car goes. Be a safe and courteous driver...
View ArticleBusiness Tip – Baseball Caps
Baseball caps are great for promotion. You can put graphics, words, pins and more on them. I received one from a Las Vegas casino years ago, but it’s still in my trunk in case I need a hat when...
View ArticleBusiness Tip – Mouse Pads
Mouse pads give you a nice big area for a photo and ad copy. The touch pad on my work computer died recently and I’m using a mouse again. It’s a lot cheaper than a new computer. Give mouse pads a try....
View ArticleBusiness Tip – Free Standing Display
Free standing displays are a great promotional device, and they can be used at almost any venue. Have Fun, Jeff Have Fun, Jeff .huge-it-share-buttons { border:0px solid #0FB5D6; border-radius:5px;...
View ArticleBusiness Tip – Trade Shows
Trade shows are a great marketing and promotional tool for many industries. You really should check them out to see if they would help your business. There are more business tips on my blog at...
View ArticleBusiness Tip – Be Unique
You’ve heard it before, “Think outside the box.” With people experiencing a tsunami of images and ads, you need to find a way to make your products or services really stand out from the crowd. Be...
View ArticleBusiness Tip – Local Business
Many small to medium size businesses rely on local or regional customers. This can be very helpful, as long as you don’t misrepresent yourself. Don’t say you make genuine Vermont maple syrup, when...
View ArticleBusiness Tip – How To
People love to read How To articles and watch How To videos. Show your clients how to use your product/service. Don’t only show the normal uses, but show the unconventional one’s too. For example, if...
View ArticleBusiness Tip – Show The People
People relate to people more than anything else, so show the people who make, deliver, install and service your product. If you provide a service, show the people who will be providing that service....
View ArticleBusiness Tip – Get In The News
Find a way to link your product or service to a current news event. Is there a forest fire in your area, and the firefighters are using hoses you make? Let the world know. Do you bottle water, and...
View ArticleBusiness Tip – Make A Collage
Instead of using just one photo in an ad, make a collage. That way, you can show several images in the same space you would normally show one. People will also spend a little more time looking at each...
View ArticleBusiness Tip – Digital Picture Frame
Digital picture frames can be big or small, and they cost a lot less than a computer. You can use them in all kinds of ways to show off photos of your product or service. There are more business tips...
View ArticleBusiness Tip –
Gifts are a great way to get new clients, and thank existing ones. They don’t have to be expensive, unless you’re dealing with a high end client. But they do have to be a good quality item. Don’t give...
View ArticleBusiness Tip – Brochures
Brochures are a great way to highlight a company’s products or services. If you make an electronic version, you can have as many different ones as you want. Even printed ones aren’t that expensive, so...
View ArticleBusiness Tip – Catalogs
Catalogs have been used for a very long time to sell products and services. If you have a lot of either, a catalog would be great. Or if you have a few items, but have a lot to say about them, catalogs...
View ArticleBusiness Tip – Envelope
When you do your next mailing, don’t forget to put a photograph on the envelope. Get the recipient in the proper mood before they even open your mailer. I used to send out an Old West newsletter in a...
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